Mixue Franchise | Full Guide to Owning a Successful Mixue Outlet
Mixue ice cream & tea has become one of the leading and fastest-growing ice cream and tea brand in the world. In the current era, Mixue has 60,000 outlets across the globe and its franchise model is a big part of that story. Many entrepreneurs are asking the same question, is a Mixue franchise a good investment, and how do I actually get one? In this guide we’ll discuss everything you need to know about the franchise model of mixue, what it is, how much it costs, and what the requirements are.
What Does a Mixue Franchise Cost?
According to Mixue Malaysia’s official page, prospective franchisees should prepare a minimum capital of RM300,000. This covers:
- Franchise licensing
- Equipment (ice cream machines, tea brewing equipment, refrigeration, mixers)
- Store renovation and fit-out
- Initial stock and operational supplies
There is no ongoing royalty or commission fee on sales. Mixue operates on what it describes as a 0% commission model, meaning all sales revenue belongs entirely to the franchisee. This is different from many other bubble tea franchises in Malaysia, which typically charge a percentage-based royalty on top of the franchise fee.
Beyond the RM300,000 setup capital, applicants should also budget for :
- Staffing costs
- Rental deposit
- A one-time site evaluation fee
Requirements To Open a Mixue Franchise In Malaysia
Joining the Mixue franchise is a mutual selection process between Mixue and prospective franchise partners. To establish a successful, long-term business relationship, applicants must meet the following Mixue franchise requirements and eligibility criteria before proceeding with the application.
- The person applying for the Mixue franchise must be the primary contact throughout the application process.
- The applicant must be a director of the registered SSM company.
- The director is required to attend and complete all mandatory Mixue training programs.
- The director must personally manage the store for at least 4 hours each day.
- The applicant must be 18 to 50 years of age.
- Mixue will communicate exclusively with the designated applicant throughout the franchise process. No third party will be recognized as the official contact.
Store requirements
Mixue outlets come in two main formats, each with its own space requirements:
Kiosk (Mall) format:
- Usable area ≥ 300 sq ft
- Door width ≥ 10 ft
- Store depth ≥ 8 ft
- Net floor height ≥ 9.5 ft
Full Store format:
- Usable area ≥ 400 sq ft
- Door width ≥ 13 ft
- Store depth ≥ 8 ft
- Net floor height ≥ 9.5 ft
The Application Process
Mixue Malaysia’s franchise process generally follows these steps:
Initial inquiry
Contact Mixue Malaysia through its official hotline (03-9767 1008) or website. (www.mixuemalaysia.com)
Brand briefing session
An online or offline session explaining the brand, operations, and franchise terms.
Application and evaluation
Submit your application and go through a suitability assessment.
Store Finding
Identify a potential site (without signing a lease yet)
Store evaluation
Mixue’s team assesses whether the location meets its visibility, traffic, and technical requirements.
Sign the franchise agreement
You will need to sign a franchise agreement with Mixue Malaysia after the location passes evaluation.
Renovation & design
Mixue provides free design services to fit the store to brand standards.
Training & store setup
Covering food preparation, hygiene, POS systems, and service standards.
Opening
Supported by Mixue’s operational guidance.
Is a Mixue Franchise Worth It in Malaysia?
Compared to other bubble tea and dessert franchises in Malaysia, Mixue’s entry cost sits in a distinctive position. Its no-royalty, no-commission structure is one of its biggest selling points, since franchisees keep 100% of sales revenue rather than sharing a percentage with the parent company. This is a notable contrast to homegrown competitors that typically charge both a franchise fee and an ongoing royalty on sales.
Beware of Fake Agents
Mixue Malaysia has publicly warned that it does not authorize any third party, agent, website, or platform to promote or sell franchise rights on its behalf. The only official channels are:
Investment hotline: 03-9767 1008 or Website: www.mixuemalaysia.com
Final Thoughts
Mixue’s franchise model has made it one of the more accessible F&B franchise opportunities in Malaysia, combining a recognizable brand, Halal certification, and a no-royalty structure with a moderate RM300,000 entry point. For anyone seriously considering it, the key steps are the same as with any franchise investment: verify all costs and terms directly with Mixue Malaysia’s official channels, carefully evaluate the proposed location before committing to rent, and build a realistic financial plan that accounts for staffing, rent, and the first few months of operations before the outlet becomes self-sustaining. You can also explore Mixue Menu to see the latest menu items and prices before deciding whether a franchise is the right investment for you.
